It’s easy to make the mistake of thinking that the purpose of business is only to make money. However, the fact is, it is a mistake. Yes, a business must make money to stay afloat but without a higher purpose it will be a hollow shell. There will not be much aliveness present in the business.
Conscious leaders lead with purpose because they understand that purpose drives the train. They know that businesses with a higher purpose become great vehicles for creating value for everyone. They see that purpose is a unifying force that brings people together.
What is your personal higher purpose? Is your higher purpose and the place you work in sync?
Higher Purpose is one of the four tenants of Conscious Capitalism, a growing global movement. To learn more about it, check out the book here Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business