Wednesday, September 2, 2015

The Conscious Leader Focuses on Benefits

The conscious leader focuses on benefits, not features. Real benefits, not marketing fluff. Tangible results that benefit all stakeholders (not just one or two).

Whenever we are creating (or redesigning) something, be it a business, a product or a service, it makes sense to ask the question: “what are the key benefits that each stakeholder seeks?”  Then, do your best to make that happen.